Interviews with Boris Divjak, Strategic Designer at Unboxed; Dennis Hambeukers, Strategic Design Consultant at Zuiderlicht; Marc Stickdorn, Co-Founder & CEO of More Than Metrics; Jamin Hegeman, VP, Head of Design, Financial Services at Capital One; Timo …
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5by5: Service Design for Social Innovation, Ione Ardaiz Osacar
Interview with Ione Ardaiz Osacar, Senior Social Innovator at TACSI (The Australian Centre for Social Innovation by Thomas Brandenburg and Twisha Shah-Brandenburg “It is difficult to measure tangible and defined impact. We often draw on …
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5by5: Service Design in Healthcare, Leah Cabrera
Interview with Leah Cabrera, Service Designer in Design and Innovation Group at Memorial Sloan Kettering Cancer Center by Thomas Brandenburg “I would like to see more and more healthcare organizations having in-house design teams, …
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5by5: Five Perspectives on the New Language of Service Design
Interviews with Megan Erin Miller, Co-Founder, Practical Service Design; Bernadette Geuy, User Experience Design Lead at University of California, Berkeley; Erik Flowers, Co-Founder of Practical Service Design; Mauricio Manhaes, Ph.D., Professor of Service Design at SCAD; and Mark Jones, Vice President of Design at …
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5by5: Behavioral Science & Service Design for Healthcare, Aileen Heinberg
Interview with Aileen Heinberg, Behavioral Scientists at Memorial Sloan Kettering Cancer Center by Thomas Brandenburg “By leveraging behavioral insights about how people make decisions and act on them, we can design services that make …
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5by5: Scaling Service Design, Jeff Melton
Interview with Jeff Melton, Partner at Bain & Company Melbourne By Thomas Brandenburg “The organizations we see progressing fastest have created episode-oriented operating models, adopted an agile methodology like scrum, and have deployed a …
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5by5: A Conversation about the Future of Service Design for Mental Wellbeing, Jennifer Bagehorn
Interview with Jennifer Bagehorn, Service Designer at Live Works Studio by Thomas Brandenburg “By introducing the user in the problem solving process businesses can start to understand the real underlying need. They then can …
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5by5: Scaling Service Design, Marc Stickdorn
Interview with Marc Stickdorn, Co-Founder & CEO of More Than Metrics By Thomas Brandenburg “Start small with several small “stealth” projects. Give them boring titles (avoid words like design, innovation, agile, etc.) and use …
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5by5: Five Perspectives on In-house Service Design
Interviews with Ann Hintzman, Innovation Director at Salesforce Ignite; Chris Finlay, Senior Director of Product Design at Optum; JoEllen Kames, Portfolio Lead | Vice President at Northern Trust; Pam Nyberg, Director of Experience Design at Humana; and Linda Pulik, …
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5by5: Conversational UI, Patrick Jones
Interview with Patrick Jones, Principal, AXD at IA Collaborative By Thomas Brandenburg As AI, conversational UI begs the question of design ethics. Investment in this space is coming from a tiny handful of stakeholders who …
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