Interview with Larry Keeley, Managing Director at Deloitte Consulting By Twisha Shah-Brandenburg “The more subtle and important trend is the ability to integrate many kinds of data and experience dimensions into an elegant whole.” …
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5by5: Scaling Service Design, Boris Divjak
Interview with Boris Divjak, Strategic Designer at Unboxed By Thomas Brandenburg “It’s time for service designers to start thinking more thoroughly about the future outcomes of their work, and how they can provide evidence for …
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5by5: Service Design for Government, Sarah Drummond
Interview with Sarah Drummond, Co-founder & Managing Director at Snook By Thomas Brandenburg “We should be looking at the systems and convening the right people around the table to ask ‘What can we deliver …
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5by5: Service Design, A Way to Encourage Holistic Thinking in Organizations, Joe MacLeod
Interview with Joe MacLeod, Author of “Ends” By Twisha Shah-Brandenburg “I would recommend encouraging the organisation to look at the whole customer lifecycle. We tend to focus on the on-boarding, and usage period. This …
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5by5: The New Language of Service Design, Luka Baranović
Interview with Luka Baranović, Director of Customer Experience at Croatian Telecom By Thomas Brandenburg “The idea is to go deeper along design path and start discussing service contexts, meanings, relationships. affordances, signifiers and other dimensions …
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5by5: Service Design for Healthcare, Caroline Chaffin
Interview with Caroline Chaffin, Service Designer at Livework Studio By Thomas Brandenburg “Healthcare is very much influenced by its hierarchical structure and pride – nurtured through centuries. Meaning that there is a given expectation …
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5by5: Service Design Education, Xenia Viladas
Interview with Xenia Viladas, Service Design Professor and Associate Chair at SCAD By Thomas Brandenburg “Design education in particular, the way I see it, suffers from a lack of clarity in the offerings: the …
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5by5: Service Design in Scotland, Hazel White
Interview with Hazel White, Director at Open Change By Thomas Brandenburg “There is a real opportunity for service design to be used alongside other improvement methodologies in the National Health Service in Scotland. Open …
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5by5: Service Design for Public Policy, Sung Woo Kim
Interview with Sung Woo Kim, Professor at Department of Experience Design in The Graduate School of Techno Design at Kookmin University By Thomas Brandenburg “So service designers can rebuild trust by improving people’s accessibility …
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5by5: Scaling Service Design, Timo Patiala
Interview with Timo Patiala, Commercial Director and Partner at Hellon London By Thomas Brandenburg “The internal stakeholder buy in is so important that I can’t stress it enough. If we just deliver project after …
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